Media Kit
The following media kit outlines the strategy for the opening of Memento Mori Hospitality Group’s newest restaurant, Alba. This media kit is designed to give background on Memento Mori’s other establishments, explain the influence of new menu items at Alba, and give background on the founders and chefs of the new restaurant.
01
Press Release
The press release includes information about Alba’s opening night celebration. Lovers of other MMH establishments will be given exclusive access to make reservations The document will also explain the new menu items and the reasoning behind another MMH business venture.
02
Professional Bio
This bio outlines MMH co-owner Jackson Kalb’s career timeline and accomplishments. It will highlight his knowledge and experience within the restaurant and service industry, including his work at other MMH restaurants like Ospi, Jemma, and Jame. He has been cooking for over twenty years and even competed on Top Chef.
03
FAQ
This document answers questions about Alba and other relevant topics that customers may have. The release of this document will inform patrons about how to get a reservation, large-party/event reservations, allergen requests, seasonal menu items, and more.
04
Fact Sheet
The fact sheet provides a general overview of facts about Alba and the Memento Mori Hospitality Group. The document includes information about the location and design of Alba, MMH restaurant awards, kitchen staff, private dining rooms available at Alba, and more.
05
Pitch Letter
This letter is addressed to Farley Elliot, a senior editor at Eater LA who has repeatedly covered other MMH restaurants, like Ospi and Jemma. I’ll be pitching him the story of the new establishment's background and inviting him to Alba’s test night before the big opening day. I will also be offering him an exclusive sit-down interview with Alba head chef Jackson Kalb and his wife and business partner Melissa Kalb.